For the people it is a possibility to have access to a variety of products and Bukalapak can generate money with clients who don’t even have internet access. These little shops can be approached by inhabitants without an internet connection. For example, Bukalapak noticed that not everybody in Indonesia is online yet and therefore established close partnerships with small shops across the country. It is rather important to adapt the service to the local market. However, this does not mean that every e-commerce company is successful. In addition to the on-going traffic issues in key cities like Java, online shopping solutions are a great way to succeed. As a result, it is difficult for ordinary businesses to reach customers in remote areas. The archipelago stretches from the western end on Sumatra to the easternmost point in New Guinea over 17 thousand islands and more than five thousand kilometers. This was followed by Shopee and Bukalapak.Į-commerce has been on the rise in Indonesia for a while now and is not expected to stop anytime soon. Nikkei owns a majority stake in the company.As of firts quarter of 2021, the Indonesian e-commerce Tokopedia ranked first among the most clicked e-commerce sites in Indonesia, with around 135 million clicks. In 2020, e-commerce accounted for 72% of the $44 billion Indonesian digital economy, according to the 'e-Conomy SEA 2020' report by Google, Temasek and Bain & Company.įor the original story from DealStreetAsia, click here.ĭealStreetAsia is a financial news site based in Singapore that focuses on private equity, venture capital and corporate investment activity in Asia, especially Southeast Asia, India and greater China. DealStreetAsia reported last month that the decacorns are exploring a holding company structure and also discussing the fate of Tokopedia's stake in the payments firm OVO after the merger. Shopee's domination in e-commerce and e-wallets is among the factors that prompted Tokopedia and Gojek to enter into merger talks recently. One of the effective ways is to have a strong presence in social media, compared with offline marketing,' said Vivin Dea Devita, iPrice's senior content marketing executive. 'As the pandemic has shifted consumer behavior, online marketing has become important for acquiring new users or retaining costumers.

Djarum group-backed BliBli stood in third place. Tokopedia had the most followers on Twitter (700,000) in 2020. IPrice also ranked e-commerce platforms by social media followers. In the Play Store, Tokopedia sat in the third position in the Q1-Q2 period, behind Lazada, and in the fourth position in the Q3-Q4 period behind Sociolla and Lazada. Meanwhile, Tokopedia was at the second rank in the App Store from Q1 to Q4 2020.

It has occupied the top spot continuously since Q4 2019. In terms of app performance, recorded by App Annie, Shopee has been consistently in the first rank on Google's PlayStore and Apple's App Store since Q1 2020.

Belanja online indonesia shopee